Strategic Use of Professional Etiquette to Stay Ahead

The importance of professional relationships has never been more pronounced. Companies, employees, and customers all rely heavily on these connections to maintain growth and success. Yet, these relationships are under unprecedented strain, first disrupted by the global pandemic and then by a long-term shift to remote or hybrid work. Add to this the complexities introduced by a multi-generational workforce, rapid advancements in technology like AI and machine learning, and other significant factors, and it's clear why professional connections are suffering.

The Staggering Statistics Highlighting Workplace Disconnection

Recent data underscores the magnitude of this issue. Ernst and Young's research revealed that 75% of workers feel excluded at work, while a separate analysis found that two-thirds feel disconnected from their colleagues. The repercussions of this disconnection are extensive, as it leads to diminished team cohesion, fewer personal connections, increased communication challenges, reduced employee retention, lower productivity, and declining customer service. To overcome these challenges, businesses must return to core principles, leveraging professional etiquette to foster more connected and resilient teams and companies.

The Underestimated Power of Professional Etiquette

Professional etiquette, which encompasses the positive behaviors of individuals who care about others' feelings and represent themselves well, plays a critical role in creating an environment where trust, collaboration, and mutual respect can thrive. Here’s how leaders can make professional etiquette a reality in their organizations right now.

1. Teach Soft Skills

Soft skills such as interpersonal attributes, communication abilities, and emotional intelligence are foundational to effective collaboration and personal interaction. According to a Deloitte analysis, 92% of companies believe soft skills are as important, if not more so, than hard skills. LinkedIn's research further found that the top ten skills employers seek all encompass soft skills.

Fortunately, these skills can be taught. Providing training in communication, leadership, and project management can significantly improve company culture and individual performance. Regular training sessions focusing on these skills, coupled with ongoing feedback and recognition, are crucial for instilling a baseline of professionalism.

2. Model Professionalism Personally

Leaders must not only instruct on soft skills but also model them in their daily interactions. Demonstrating desired behaviors consistently and providing constructive feedback is essential. For instance, when a leader handles a difficult customer with civility, they set a standard for others to follow. This modeling should extend to celebrating team successes and addressing concerns privately to maintain a positive atmosphere. Leaders should emphasize the impact of professional etiquette on client satisfaction and company growth through frequent appreciation and recognition.

3. Set Professional Etiquette Expectations

Clear expectations are fundamental for teaching soft skills effectively. Leaders should articulate their organization’s culture, goals, and professional etiquette standards from the beginning of an employee's tenure. A 2024 Gallup survey found that only 47% of employees strongly agree that they know what is expected of them, a significant decrease since 2015.

Organizations should establish standards for punctuality, preparation, appropriate dress codes, respectful communication, customer service excellence, and workplace civility. Continuous dialogue and listening sessions can ensure all team members grasp and strive toward these standards.

A Performance-Driven Approach to Professional Etiquette

Professional etiquette is not just about positive interactions; it's a measurable aspect of organizational success. Implementing Key Performance Indicators (KPIs) can help organizations measure and improve professional etiquette over time. By defining and benchmarking professional etiquette within the organization, leaders can refine strategies, demonstrate its tangible benefits, and enhance workplace culture continuously.

In summary, as companies navigate the complexities of today's work environment, placing a renewed focus on professional etiquette can drive meaningful improvements in team cohesion, employee satisfaction, and overall organizational success.